The given pie chart illustrates the participation rate of Jamestown’s residents on social networking sites in 2018, broken down by 5 distinctive age groups. Overall, internet communication platforms were dominated by younger groups, particularly those under 35, while the older groups from 36 to over 55 years old only accounted for a small share.
People above the age of 55 tended to participate the least on those platforms. The largest segment was users aged 13-25, who made up 40% of the total.
They were followed closely by the 26-35 group with 35%, meaning three-quarters of social networking sites’ users were of the 13-35 cohort. In contrast, it was observed that the usage among middle-aged adults was phenomenally lower. Those aged 36-45 accounted for 15%, while the 46-55 age group claimed a modest figure of 8%.
On both end of the spectrum, those in the over-55 age bracket positioned themselves by far the least active users on social media in the town with only 2%, which was 20 times smaller than the figure for 13-to-25-year-olds. Therefore, , social online engagement rate in 2018 solely relied on younger residents.